Ingredients
An ingredients specialist breaks down retinol science, Korean formulation philosophy, and the best K-beauty retinol products — backed by clinical studies, not marketing hype.
K-Beauty
Centella asiatica — known as cica in K-beauty, gotu kola in Ayurveda, and tiger grass in traditional Asian medicine — has been used to heal wounds and soothe inflamed skin for over 3,000 years. Today, it's one of the most clinically validated botanical ingredients in modern skincare, and Korean
K-Beauty
If there's one K-beauty ingredient that has genuinely changed the way the world thinks about skincare, it's snail mucin. What began as a niche Korean secret — discovered when farm workers noticed their skin was unusually smooth after handling snails — has become one of the most clinically
Ingredients
Rice water has been the secret behind Korean beauty for centuries — and modern K-beauty has bottled it into serums, toners, and essences that deliver real results. Here are the best rice water products and how to use them.
Ingredients
Niacinamide is one of K-beauty's most beloved ingredients — and for good reason. From brightening dark spots to minimizing pores and strengthening the skin barrier, here's everything you need to know, plus the best Korean products to try.